Malta · Analytics & AI

An engineer’s approach to data and AI.

Marketing Analytics Manager at bet365. MSc researcher in artificial intelligence at the University of Malta, working on 3D vision for cultural heritage. Before that, a product development engineer — and a combat-robot builder.

Currently

Leading

Managing marketing analytics at bet365 — a team of analysts and junior engineers, more than ten onboarded and trained so far.

Researching

How a model can segment 3D scans of objects it has never seen labelled — starting with rare heritage artefacts.

Writing

Notes on applied AI and machine learning at actingintelligent.com.

Selected work

Short versions. The long versions are better in person.

  1. Analytics automation

    Replaced manual, spreadsheet-driven reporting with automated Python pipelines across marketing analytics. Manual analysis time fell by 60%.

    bet365
    Python · Automation
  2. Compliance analytics

    Monitoring and reporting for one of the most heavily regulated industries there is. The specifics stay in the room — the approach is worth a conversation.

    bet365
    Analytics · Risk
  3. Zero-shot segmentation of heritage point clouds

    Some artefacts are so rare that no labelled training data exists for them. MSc research into zero-shot semantic segmentation of 3D point clouds — recognising the parts of objects a model has never been taught.

    University of Malta
    3D vision · Zero-shot learning
  4. Pacman, a combat robot

    Designed, machined and piloted a robot with a custom aluminium chassis — CAD to arena. Two runner-up finishes at Robot Wars Malta.

    Robot Wars Malta
    Mechanical design · Piloting
  5. DashXP

    Co-founded a small studio building custom MIDI controllers, experimenting with capacitive, pressure and motion sensing for music and robotic control.

    Co-founder
    Hardware · Sensing

Background

Experience

  1. 2026 — now
    Marketing Analytics Manager
    bet365
  2. 2024 — 2026
    Senior Marketing Analyst
    bet365
  3. 2018 — 2024
    Marketing Analyst
    bet365
  4. 2014 — 2018
    Engineering
    Product development at Methode Electronics, then mechanical engineering and maker-space work
  5. 2009 — 2014
    Student Engineer
    Methode Electronics

Education

  1. 2022 — now
    MSc Artificial Intelligence
    University of Malta · visiting student
  2. 2014 — 2015
    Master’s, Knowledge-Based Entrepreneurship
    University of Malta
  3. 2010 — 2014
    B.Eng (Hons) Industrial Engineering
    University of Malta

Toolkit

Python, SQL, pandas, scikit-learn, PyTorch, TensorFlow, Google Cloud, Kubernetes.

Also

Certified in Google Kubernetes Engine (Google Cloud), Reinforcement Learning (University of Alberta) and Google Analytics.

Published on tactile sensing for a minimal anthropomorphic robot hand (2014).

Contact

The full story is better in conversation.

Project detail, references and a complete CV are available on request.